AERIE’S “REAL” TIKTOK

Though known to their savvy consumer for being “real” and authentic, over time Aerie’s presence on TikTok had become mostly lightweight, affirmative positivity wrapped in unfocused product offerings. After some strategic investigation, it was apparent that Aerie’s real strength lay in showcasing their “real” product innovations that truly benefitted their base. And the numbers proved it. Now consumers felt affirmed by products that were truly meant to make their lives easier, as opposed to vacant brand promises. Click video below.